Multichannel Analytics: Tracking Online Impact Of Offline Campaigns Business Intelligence Experimentation Marketing Optimization 
Occam's Razor
MARCH 23, 2010
There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. Here are ten web analytics ground truths… 1. Part of it fueled by Vendors.
Occam's Razor
JULY 26, 2010
I am analyzing campaigns (which ones convert better and which worse), I am looking a little bit at the bounce rates, and of course I am totally obsessing about my seven step quote submission funnel (and how to reduce abandonment). The data is easily available in the web analytics tool so why not. We lovingly craft reports every day.
Occam's Razor
FEBRUARY 7, 2011
Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? For help with identifying opportunities and how to do business analysis please see this post: The Beginner's Guide to Advanced Web Data Analysis. By doing multichannel analytics!
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